MGT301 GDB No.1 Solution Spring 2020

mgt301 gdb solution spring 2020


Case:
The emergence of COVID-19 has brought the world to a standstill. This health crunch has brought an unprecedented effect on businesses across industries. Some industries are stressed and some are flourishing. Overall, almost every sector is anticipated to be impacted by the pandemic. Companies are making continuous efforts to meet the demands of the market and grow during COVID-19 pandemics.

The COVID-19 impact on hand sanitizers market is likely to gain traction from the outbreak of this pandemic. It has resulted in the increasing demand for personal hygiene products namely, hand wash, soaps, tissue papers, and sanitizers worldwide. Dettol is among those famous hygiene manufacturers in Pakistan that is unable to manage current demand situations in country as, shortage of hand sanitizers owing to the panic buying practices of the public in the country. To cope with the current demand situation Dettol need to be very vigilant in terms of using appropriate strategies in order to stop rapid shifting of its target customers towards alternate products. 

Point of discussion:

As per the given case, which “ONE” of the following three demand situations do you think “Dettol” is  currently facing and which strategies you think it should immediately employ to retain its target customers.
  1. Full Demand
  2. Irregular Demand
  3. Overfull Demand

This is assignment is just to give you the idea about your solutions so do not copy paste the assignment take the idea about assignment and make your own solution.

If you have any quarries contact me @ VU AHMED

vu.ahmed2003@gmail.com



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mgt301 gdb solution spring 2020

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